The pitch was as plain as the beer. Support Houston’s heroes this summer with a Coors Banquet. For every dollar donated, Coors would match it in support of the Fire Fighters Foundation of Houston, helping provide the life-saving equipment that protects them.
Why matching campaigns work here.
The Foundation is small and volunteer-run, and most of its gifts arrive from individual Houstonians in modest amounts. A match changes the arithmetic on every one of those gifts at once, which is why matching partners tend to move the annual total more than a single large cheque of the same size.
Many Houston employers run matching programmes of their own. Donors can often double a gift simply by filing a match request with their HR department after giving.
Drawn from the Foundation’s own account of this story.