In December 2022 the Fire Fighters Foundation of Houston, the only official charity of the Houston Fire Department, launched a new website built to focus attention on a single mission: providing life-saving equipment for HFD.
The site was designed as a pro bono account by American Fortune Cookie, an internet marketing firm, keeping the cost off the equipment budget where it belongs.
The campaign ran alongside outdoor advertising across the city, carrying the Foundation’s appeal into the season when most charitable giving happens.
Drawn from the Foundation’s own account of this story.